bluedango Bulletin

Socially-Conscious Shopping Behaviors Continue to Rise: Boomers Seek Authenticity and Relevance; On-line Home Décor Shopping is No Exception

The continued rise of socially-conscious behaviors is noticeable across generational market segments, according to a recent survey by bluedango. Boomers, in particular, feel a sense of responsibility to make the world a better place. Authenticity and relevance make on-line home décor shopping experiences more meaningful, shaping the purchasing behaviors of Boomer shoppers. I’m so glad [...]